
Above: The poster design (originally shown here) printed and waiting to be displayed at Day One of the "Business Acumen for Early Learning Program" workshop.
The project continues where it left off with a goal to give basic accounting principles a fun and kid-friendly look. The illustrations I created are being used in a training manual for business owner's of Early Childhood Development Centers. At the beginning of each chapter, a full-page illustration is shown that represents the overall concept of that chapter. There are a total of 5 chapters and I was given the challenge to unite these concepts with one theme.
After researching and then doodling some ideas, I came up with the idea of creating a structure where these concepts would "live." Once I was able to establish a strong base for the concepts, the ideas began flowing...

I included the image above to show the differences between the final sketch and the finished illustration shown below. As you may see, there are some subtle changes between the two. Most of the changes were requested by the client. I always appreciate collaborating with clients during the process. Its amazing what two or three sets of eyes will find!




Above: A final sketch of the cover.

Above: The final illustration of the workbook's cover.
I'd like to give a shout out to my brother, "Digg-It Dave" who drew the building's structure. Another nice collaboration :) **High five**
I like to emphasize that coming up with some of the other minor details was possible once I had a strong central theme. It's worth the sweat and labor of the initial design concept.

Above: "The Balance Sheet"
Each illustration represents some kind of activity you may see at an Early Childhood Development Center. By the way, that's the modern term for a daycare.
Above: "The Income Statement"
The red carpet represents the steady climb of an arrow in a graph, and the balloons help draw the eye up. Each new child that registers equals income for the facility. If you're wondering about the blue area to the right, that's where the text is located on the final layout.
Above: "Money Measures"
I really liked adding the "twin" doll next to the girl.

Above: "Cash Flow"
So the doodles continue...
What other topics can be brought to life?
Call me and we can chat about it :)
Like what you see? Have a question? Leave a comment below!








4 comments:
Chris -- this looks great :-)
Putting these fun pictures with abstract concepts makes them memorable.
Bree, I appreciate the comment! Having these be memorable is the ultimate goal :)
Chris, favorite son-in-love, you are a GENIUS! Chris Schroeder is a genius, everyone. And he is my son-in law!! How great is that? I get to glow with pride in his light! xox :-}
Hi, I'm an accounting professor and I love your illustrations. Specially PART 1 and the accounting equation. GREAT
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